News Release July 2008
By Seeing the Everyday | July 12, 2008
A NEW CONCEPT IN PUBLICATIONS
An Advertisement-Free Magazine Revealing the Everyday
Cambridge, Massachusetts, USA, July 12, 2008 — A new concept in publications has arrived in homes across the United States, Canada and Europe. It is an advertisement-free magazine with the singular purpose of revealing the importance of our daily interactions with one another. Seeing the Everyday magazine documents the experiences and choices we remember from home . . . moments that shape us and really make a difference.
Seeing the Everyday presents a striking shift from the traditional, advertisement-driven magazine concept. Instead, it restores a historical view that dates back to the time of Charles Dickens, a time when editorials were published for the reader experience and when content, not advertisement, drove publishers’ revenue. Seeing the Everyday integrates modern design and photography with this traditional approach, creating a reader experience unlike that of any other magazine available today.
The advertisement-free aspect is critical to maintaining the publication’s clear, consistent message. Seeing the Everyday reveals the wonder of everyday family life. Not through the eyes of advertisers or mainstream media writers, but through true life experiences shared by its readers—the common, non-glamorous moments that can be the essence of family: “Finding poetry in the prosaic.”
Since its release, readers of various backgrounds have expressed support and gratitude for Seeing the Everyday’s distinctive concept.
President of United Families International, Carol Soelberg, recommended the publication to over 150,000 members, saying, “Seeing the Everyday can help motivate family-focused discussion and action for each of us.”
Marriage and Family Therapists endorse it: “Not only is Seeing the Everyday beautiful and enjoyable, it also contains the real potential to help families,” observed Dr. Kevin B. Skinner.
And online ‘mom blogs’ embrace it: “The concept is unlike anything I’ve seen out there on the magazine racks. And it is needed. And at the end of the day, really important,” said Gabrielle Blair, known online as Design Mom.
The premier issue of Seeing the Everyday was printed April 21, 2008, in Burlington, Vermont, and mailed to 4,561 households. It is available by subscription on the Internet or by calling 617-475-5130. For more information please visit http://www.seeingtheeveryday.com/
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Seeing My Day-to-Day in a More Beautiful Way
By Seeing the Everyday | July 11, 2008
Stephanie can’t imagine a more worthwhile magazine subscription.
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A Work of Art
By Seeing the Everyday | June 25, 2008
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A Father’s Review
By Seeing the Everyday | June 24, 2008
Tyler says that that when you read Seeing the Everyday you soon begin to realize that the everyday, simple things in life define you as a parent.
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One You Will Keep and Read Over and Over
By Seeing the Everyday | June 23, 2008
It’s not the sort of magazine that you quickly flip through and toss; it’s one that you will keep and read over and over. 50s Housewife
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Reader’s Dream, Artist’s Inspiration, Mother’s Retreat
By Seeing the Everyday | May 9, 2008
“It’s a reader’s dream and an artist’s inspiration and a mother’s retreat. And completely advertisement free! So refreshing.”
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ISSUE NUMBER 1
By Seeing the Everyday | May 1, 2008
What did you think of Issue Number 1? Feel free to share your favorite story and why it was meaningful to you.
Topics: Reader Responses | 1 Comment »
Authentic and Compelling
By Seeing the Everyday | March 31, 2008
Gabrielle says that the concept of Seeing the Everyday is unlike anything out there on the magazine racks. And it is needed. And at the end of the day, really important. She found the stories and articles authentic and compelling — and loved them for being affirming and positive without being patronizing.

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